Associations and Non-Profits
Public relations is an absolute must for any association or non-profit organization seeking to serve its members and their interests as effectively as possible. As the official representative of an industry, trade group or affiliated membership organization, your association needs to speak with authority—not only to its current membership, but to prospective members, government officials, and journalists—in order to deliver a unified and powerful message. When strategically positioned and properly prepared, an association can generate extensive and ongoing press coverage … successfully sell its members’ services…build its industry’s profile…advance its agenda in Washington and nationwide…stage successful meetings, conferences and tradeshows…and recruit & retain members so it can prosper.
Big Voice Communications understands what makes associations tick. We have extensive experience working with associations, trade groups and professional organizations. We know how to use our public relations experience and expertise to build internal consensus so you can then influence external audiences.
Big Voice Communications can work alongside your internal communications staff to enhance the effectiveness of your public relations strategy on a project or ongoing basis, or we can step in to develop and implement a fully comprehensive public relations and communications program. We can work directly for your association or trade organization, or work in coordination with association management companies and other related businesses.
Big Voice Communications understands the unique challenges that come with communicating a consistent message for organizations that carry a diverse membership and commonly address multiple audiences. From our years of experience, we have become adept at working with associations to create consistent messaging so association management and individual members speak with a single voice, enhancing the organization’s overall impact. At Big Voice, we manage the public relations and communications process in a way that ensures members feel fairly treated and share in the wealth of media attention we generate.
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